Choose what you want to receive — Notifications (class schedule changes, trial reminders, school news) and/or Marketing (promotional offers and special events). Each opt-in is independent: check one, the other, or both. You can opt out of either at any time by replying STOP.

What You'll Receive

Notifications (informational):

• Class schedule changes and reminders
• Trial class confirmations and follow-ups
• Belt-testing invitations and school news

Marketing (promotional):

• Promotional offers and discounts
• Event announcements and seasonal promotions

Typical combined frequency: 2–6 msgs/month. Reply STOP at any time to unsubscribe from either category. Reply HELP for support.

1. Who We Are

Cove Martial Arts Academy ("we," "our," or "us") is a martial arts school located at 295 Miller Ln. Owens Cross Roads, AL 35763, 295 Miller Ln. Owens Cross Roads. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, enroll in our programs, or interact with us in any way.

Questions? Contact us at covemaa@covemaa.com or 256-690-1703.

2. Information We Collect

Information you provide directly:

• Name, email address, and phone number (via our contact and lead forms)
• Child's name, age, and date of birth (for enrollment purposes)
• Emergency contact information
• Payment and billing information (processed securely through our payment processor — we do not store full card numbers)
• Any information you voluntarily provide in messages or inquiries

Information collected automatically:

• Browser type, IP address, and pages visited (via standard web server logs)
• Cookies and similar tracking technologies to improve your experience

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule trial classes
• Enroll and manage students in our programs
• Process payments and send receipts
• Send you information about classes, events, promotions, and school news via email and/or SMS — only if you have opted in
• Improve our website and services
• Comply with legal obligations

4. SMS / Text Message Communications

Cove Martial Arts Academy uses SMS for two distinct purposes. Each requires its own separate opt-in via a dedicated checkbox on our /signup page. You may consent to one, both, or neither, and you can opt out of either category independently at any time.

Use Case 1 — Notifications (Informational):

• Class schedule changes and reminders
• Trial class confirmations and follow-ups
• Belt-testing invitations and important school news
• Up to 4 messages per month

Use Case 2 — Marketing (Promotional):

• Special offers, discounts, and promotional campaigns
• Event announcements and seasonal promotions
• Up to 4 messages per month

Common terms applying to both use cases:

• Opt-out: Reply STOP at any time to unsubscribe. You will receive one final confirmation message. Opting out of one category does not automatically opt you out of the other — reply STOP to each program separately if you wish to leave both.
• Help: Reply HELP for support information.
• Rates: Standard message and data rates may apply depending on your carrier plan.
• Consent is not a condition of purchase for either use case.
• Sharing: We do not sell or share your phone number with third parties for their own marketing purposes. Mobile information is never shared with third parties or affiliates for marketing or promotional purposes.

Our SMS messages are sent via an authorized messaging provider in compliance with the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles & Best Practices, and applicable state laws.

5. How We Share Your Information

We do not sell your personal information. We may share your information only with:

• Service providers who help us operate our school (e.g., payment processors, scheduling software, SMS providers) — bound by confidentiality agreements
• Legal authorities when required by law or to protect the safety of our students and staff

6. Data Retention

We retain your information for as long as you are an active student or inquiry, or as required by law. Upon request, we will delete your personal information unless retention is required for legal or safety reasons.

7. Your Rights (CCPA / Privacy Rights)

Depending on your state of residence, you may have the right to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt out of the sale of personal information (we do not sell data)
• Non-discrimination for exercising your rights

To exercise any of these rights, contact us at covemaa@covemaa.com.

8. Children's Privacy

We collect information about minors only with verifiable parental or guardian consent, solely for the purpose of providing martial arts instruction and school communications. We do not knowingly market directly to children under 13.

9. Security

We use industry-standard security measures including encrypted connections (HTTPS) and secure payment processing. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via our website or direct notice. Continued use of our services after updates constitutes acceptance of the revised policy.

11. Contact Us

For any privacy-related questions or requests:

1. Acceptance of Terms

By enrolling in classes, using our website, or participating in any program offered by Cove Martial Arts Academy ("School," "we," "us," or "our"), you ("Student," "Parent," or "Guardian") agree to be bound by these Terms of Service. If you do not agree, please do not use our services.

2. Enrollment & Membership

• Enrollment is subject to availability and approval by the School.
• Accurate student information — including age, health conditions, and emergency contacts — must be provided at enrollment and kept current.
• Students agree to follow the School's code of conduct, which includes respect for instructors, fellow students, and school property at all times.
• The School reserves the right to suspend or terminate enrollment for violations of conduct, non-payment, or any behavior deemed harmful to the school community.

3. Tuition, Fees & Payment

• Tuition is due on the agreed billing date each month. Rates are set at enrollment and may be adjusted with 30 days written notice.
• Payments are non-refundable except where required by law.
• Accounts more than 10 days past due may be assessed a late fee. Repeated non-payment may result in suspension or termination of enrollment.
• Returned payments may be subject to a returned payment fee.
• Trial class fees, registration fees, and uniform costs are non-refundable.

4. Cancellation & Withdrawal

• Written notice of cancellation must be provided at least 30 days in advance of the next billing date.
• Verbal cancellations are not accepted. Notice must be submitted in writing to covemaa@covemaa.com.
• Students on a contract term are bound by the terms of their individual contract agreement.

5. Assumption of Risk & Waiver of Liability

Martial arts training involves physical activity that carries an inherent risk of injury. By enrolling, you acknowledge and voluntarily assume all risks associated with participation, including but not limited to:

• Sprains, strains, bruises, and other physical injuries
• Injuries caused by contact with other students, equipment, or facilities
• Aggravation of pre-existing physical conditions

To the fullest extent permitted by law, you release, waive, and discharge Cove Martial Arts Academy, its owners, instructors, and staff from any and all claims, demands, or causes of action arising out of or related to any loss, damage, or injury — including death — that may be sustained during participation in any school program or on school premises.

6. Medical Authorization

In the event of an emergency, you authorize Cove Martial Arts Academy staff to seek immediate medical attention for your child if a parent or guardian cannot be reached. You agree to be responsible for all resulting medical expenses.

Please inform the School of any medical conditions, allergies, or physical limitations that may affect your child's participation.

7. Photo & Media Release

Unless you notify us in writing to the contrary, enrollment constitutes consent for Cove Martial Arts Academy to photograph or video record your child for school promotional materials, social media, and website content. Images will not be sold to third parties.

8. Communications Consent

By providing your phone number and/or email address, you consent to receive communications from Cove Martial Arts Academy related to your enrollment, school events, and promotional offers. You may opt out of marketing messages at any time by replying STOP to any text message or clicking Unsubscribe in any email.

9. Code of Conduct

Students and parents/guardians are expected to:

• Treat all students, instructors, and staff with respect and courtesy
• Arrive on time and in proper uniform
• Follow all safety rules and instructor directions
• Refrain from bullying, harassment, or discriminatory behavior
• Respect school property and equipment

Violation of the code of conduct may result in immediate suspension or permanent expulsion without refund.

10. Intellectual Property

All content on this website — including logos, text, images, and training materials — is the intellectual property of Cove Martial Arts Academy and may not be reproduced, distributed, or used without prior written consent.

11. Governing Law

These Terms of Service are governed by the laws of the state in which Cove Martial Arts Academy operates, without regard to conflict-of-law principles. Any disputes shall be resolved in the courts of the applicable jurisdiction.

12. Changes to These Terms

We reserve the right to modify these Terms at any time. Continued enrollment or use of our services following notice of changes constitutes acceptance of the updated Terms.

13. Contact

For questions regarding these Terms of Service: